SMEs can tap funds for digital marketing with expansion of Productivity Solutions Grant

SINGAPORE – Small and medium-sized enterprises (SMEs) will get more help to build their online presence as the Covid-19 pandemic accelerates the shift towards all things digital, said Ms Low Yen Ling, Minister of State for Trade and Industry, and Culture, Community and Youth, on Thursday (Sept 23).

The Productivity Solutions Grant – which defrays up to 80 per cent of the cost of funding digital solutions – will be expanded from October to include digital marketing solutions.

“SMEs can tap this grant to develop their digital marketing strategy, create content, and execute digital marketing campaigns to support or boost their business. They can also use it to build an online customer base and attract more traffic to their brick and mortar stores,” said Ms Low at the annual SME Centre Conference that was held virtually this year.

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